In late 2019, South East Queensland was entering drought conditions and dam levels for the SEQ Water Grid were slipping below critical thresholds. Seqwater’s Every Drop Counts campaign was a bold, multi-channel initiative encouraging households to rethink their water use.
The creative team at Khemistry assembled a group of animators to bring the campaign’s distinctive illustrative world to life. The resulting work visualised everyday water use in simple, tangible ways - turning a regional crisis into practical personal actions.
Agency: Khemistry
Animation: Lee Evans, Benjamin Drake, Tom Ward
